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[IJS-Seoul Japan Club Special Lecture Series] "Significance and Diversity of Character Business"'s Details
Title [IJS-Seoul Japan Club Special Lecture Series] "Significance and Diversity of Character Business"
Lecturer HIRABAYASHI Mikinao (平林幹直, President, Sanrio Korea)
Time May 19, 2014 (Mon) 17:00 ~ 18:30
Venue GSIS(Bldg. 140), 2nd floor GL Room
Summary
There are over 10 different characters at Sanrio. What makes Sanrio different from other character companies is its corporate identity as "gift shops." The basis of Sanrio comes from product planning and sales at each of its unique character shop. Sanrio However, the President of Sanrio Korea recognized that in order to excel and continue to produce diverse and significant characters, Sanrio must incorporate entertainment business as well as license business to the original business model.
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