Summary
There are over 10 different characters at Sanrio. What makes Sanrio different from other character companies is its corporate identity as "gift shops." The basis of Sanrio comes from product planning and sales at each of its unique character shop. Sanrio However, the President of Sanrio Korea recognized that in order to excel and continue to produce diverse and significant characters, Sanrio must incorporate entertainment business as well as license business to the original business model.
